Blunder #10: Not being specific

When a visitor hits your blog, what do you want them to do? Do you want them to join your mailing list... download your free report... click on an affiliate link... or visit your sales page? If so, you need to tell them exactly what to do!

One of the biggest mistakes is being soft or wishy-washy. If you want a visitor to take an action and DO something, tell them.

Here’s a great example of being direct and telling the visitor what to do:



Now, compare that example above to the image below...

Which graphic do you think is most likely to prompt the visitor to clickthrough
and potentially make a purchase?



The answer is obvious.

Take Away: Be direct. Tell your visitor exactly what you want them to do. Click here... Grab your free report now... you get the idea. Don’t be a softy.