What do spam bloggers (sploggers) do? They do everything -- and anything -- they can to quickly get a bunch of backlinks to their homepage.
That’s a big no-no.
Think about it... do mega popular blogs like PerezHilton.com and TechCrunch.com only get other sites linking to their homepage? Of course not.
There are hundreds (if not thousands) of stories, events, news and gossip on those blogs. Each of those individual content pages gets linked to -- A LOT! Do the same with your blogs.
Take Away: As a general guideline, 40% of the incoming links to your blog should go to secondary pages (that’s called deep linking). The remaining 60% of links can go to your home page/index page.
Wednesday, October 27
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