Blunder #4: Blog article directory

Do you know what an article directory does? It attempts to be all things to all
people -- 80 different categories, 1000s of articles on every topic under the sun.
Very few article directories succeed using this model.

When you use this same “one-stop-shop” model with blogs, it never works. Believe me. We’ve tested many of these and while they experienced some initial success, it was always short lived. Google kills them pretty fast.

Take Away: When building a blog, zero in on a tightly focused niche and/ or key phrases (for example: Australian rules football is better than just football. Grind and brew coffee maker is better than just coffee maker). Get the idea?

Oh and one more thing... this rule also applies to using WordPress Multi-User. Sure,
it sounds great in theory to easily create 50 blogs using one domain. But, this is
like putting all your eggs in one basket.

If that domain gets the cold shoulder from Google (which can happen), say adios to 50 blogs. If you have 50 blogs on 50 separate domains, that will never happen.

That’s just smart autoblogging. :-)