Blunder #6: No int/ext linking

Did you know that you can easily springboard your blog from page 5 on Google to page 1 by doing a little interlinking? What is interlinking?

It works like this... You link related posts within your blog using anchor text keywords. So, suppose you have one post about Blue Widgets that mentions Red Widgets in the content. By simply anchor text linking the phrase “Red Widgets” to the Red Widgets blog post, you are giving your blog some good internal link mojo. But, don’t overdo it.

Same rule applies to external linking. Many bloggers today are afraid to link to
other websites and blogs. Why? Because they feel that they will “bleed” Page Rank
or lose visitors by doing this. Or, they use “no-follow” links when linking to

external sites. That’s old school thinking. Google wants you to be a trusted resource and point to other great sites and blogs that relate to the theme or topic of your blog.

Take Away: Don’t forget, internal links count as backlinks too. It’s an easy
way to boost your search engine rankings. Don’t be afraid to externally link
to other popular sites and blogs too. Become a trusted resource.