Blunder #13: Ignoring O.P.O.

Most experts tell you that off-page optimization trumps all. While off-page
optimization (such as getting backlinks) plays a huge factor in your search engine
rankings, do not ignore on-page optimization (O.P.O.).

Do a health check on your blog posts. Does each post contain a unique Title and
Description?

Are you using tags that relate to the blog post itself? How about keyword density?
Are your posts keyword optimized?

Also, there are other on-page factors that you should consider such as... checking
for broken links, poorly formatted text that contains HTML code such as

or

.

Take Away: Just like internal linking and getting backlinks (off-page optimization), on-page optimization is a crucial element for getting you top search engine rankings and more traffic. Do not be like most people and ignore it.